Launch providers speaking at World Satellite Business Week (WSBW) yesterday told audiences that the stagnant GEO satellite market is creating a number of challenges as they look to grow their businesses. However, the panel was split when it came to forecasting future GEO orders, with United Launch Alliance (ULA) President and CEO Tory Bruno and ILS President Kirk Pysher stating that they still believe the GEO market could “hit the reset button” and make a comeback.